THE END OF GREENWASHING
With our new IMPACT collection we want to end greenwashing and tell the true story about sustainability. We believe that traceability and sustainability are deeply connected. And as market pioneers we are paving the way for the rest of the industry.
WHY DO WE WANT TO MAKE AN IMPACT ON THE USE OF WATER?
Water is a worldwide issue from the melting Arctic to dried outlands. Consequences are found all over the world. By 2025 50% of world’s population will experience so called ‘water stress’; Having to deal with a lack of sufficient and ready to use water. Water is a very tangible subject.
HOW CAN WE MAKE A POSITIVE IMPACT ON SAVING WATER?
By using recycled polyesters and cotton. When using these recycled materials we save thousands of liters of water. But how can we be sure that we really use recycled materials and validate our water saving claims?
With AWARE™ we guarantee the genuine used recycled fabric materials and the water impact reduction claim. AWARE™ is a virtual component that verifies sustainable content in a final product by tracer technology and validate claims by blockchain technology.